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Review request generator
Most review requests fail for one of two reasons: they arrive at the wrong moment, or they read like a form letter. This generator writes SMS and email requests using your business name, your industry and the platform you actually want reviews on — then tells you when to send them.
Generate review requests
When to send, by industry
Timing moves response rate more than wording does. The right moment is when the customer has experienced the outcome — not when your invoicing system fires.
| Industry | Send the request… |
|---|---|
| Dentist | the same afternoon as the appointment, before the day blurs together |
| Med spa | 2–3 days after treatment, once early results are visible |
| Plumber | right after the tech leaves and the fix is confirmed working |
| HVAC | the evening after the system has run a full cycle |
| Roofer | after the final walkthrough and cleanup, not at deposit |
| Auto repair | at pickup, or a few hours after the drive home |
| Restaurant | within a couple hours of the meal |
| Salon | the next morning, after they have styled it themselves once |
| Law firm | at case resolution, once the outcome is known |
| Real estate agent | a few days after closing, once they have moved in |
| Cleaning company | the same day, while the house still looks perfect |
| Pest control | about a week later, once the problem has actually stopped |
What makes a request actually get answered
- Identify yourself immediately. An unknown number asking for a favour gets deleted. Lead with your business name.
- One ask, one link. Do not combine a review request with a promotion, a survey and a newsletter signup.
- Tell them how long it takes. "About 30 seconds" measurably outperforms no time estimate.
- Give unhappy customers somewhere else to go. Offer a direct reply channel. You want problems in your inbox, not discovered publicly a week later.
- Follow up exactly once. A single nudge a few days later recovers a meaningful share. A second one reads as pestering.
Mistakes to avoid
- Offering anything in exchange for a review. Discounts, entries, free product — all prohibited by the major platforms and grounds for removal.
- Only asking customers you expect to be happy. Selective solicitation is against Google and Yelp policy and produces a rating you cannot trust.
- Writing the review for the customer. Suggest topics if you must, never text to paste.
- Sending from a number or address people cannot reply to. Replies are where you catch problems early.
- Asking again after someone has already reviewed you. Track who has been asked.
Frequently asked questions
How long should a review request text be?
Keep the whole SMS under 160 characters including the link, so it sends as a single segment. Longer messages split, cost more and are more likely to be filtered.
Should I ask for reviews by text or email?
Text is answered faster and more often for local service businesses. Email works better when you already communicate by email, such as professional services and B2B.
Can I offer a discount for leaving a review?
No. Google, Yelp, Trustpilot and the BBB all prohibit incentivised reviews, and the FTC treats undisclosed incentives as deceptive. Ask without offering anything in return.
How many times should I follow up?
Once. A single follow-up a few days later recovers a meaningful number of responses; repeated reminders damage the relationship.
Do I need an account to use this?
No. The templates are generated for you immediately. An account lets you save businesses, store your review links and track which customers have already been asked.
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